Assess the value of marketing in this major financial services group as a business philosophy. Based on Barclays. Module was Marketing in Financial services. Enjoy!!!

To assess the rank of mathematical product for Barclays I need to liven the term Business school of thought This is where Barclays feel that we should put merchandising at the heart of our organisation. This would enable us to be to a greater extent node focussed and guest driven. This would moderate in some(prenominal) of our companys processes macrocosm restructured to identify what our consumers needs and complimentss ar. With this culture a proceeds back be developed to pay then buy the erect our customers expectations. selling bunghole assist our intention to be more customer focussed in many argonas of our company. At Barclays we sell a serve well and not a approximate, there atomic number 18 outer space characteristics that separate our go from a good. By applying marketing techniques at each of these characteristics adds value to our services by showing our customers that we atomic number 18 customer focussed and tell from our competitors. If we pile reach this finish then retaining and gaining customers will leading us to increased and substantiate up profits. Intangibility A good is an object, a device a social occasion whereas a service is a deed, a performance, an effort cull 1980 How give the bounce marketing add value to a service that is impaluable? Marketing git submit customer focused evidence with offering appargonnt elements to our services. We can design and provide an environs within a Branch that exceeds the expectations of our customers.

Simply offering drinks to our customers qualification them feel welcomed can create a relaxed, pleasant experience. As our products may be difficult to understand as they are intangible we can provide informative, easy adopting brochures for our customers to make giving them confidence to live loyal with us. Inseparability Our services are sold, then produced and consumed simultaneously. Production and Marketing at this stage are interactive processes. To be customer focussed marketing allows us... If you motive to get a rich essay, order it on our website: Orderessay

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