Economic

ISSN 1940-204X COORS BALANCED SCORECARD: A DECADE OF EXPERIENCE Hugh woodlet University of capital of Colorado Tom Cook University of Denver peck Richter Coors Brewing Company IntroductIon By the end of 1997, Coors had absolute the implementation of a terce-year Computer co-ordinated Logistics (CIL) project to improve its exceed range management. Coors defined its furnish scope as both activity involved in moving production from the providers supplier to the nodes guest. (Since by federal law, Coors cannot sell directly to consumers, Coors customers argon its distributors whose customers are retailers whose customers are consumers.) Coors add together filament included the followers processes: purchasing, research and development, engineering, brewing, conditioning, fermenting, packaging, warehouse, logistics, and transportation. This CIL project was a cross-functional initiative to reengineer the business processes by which Coors logistics or supply chain was managed. This reengineering project improved supply chain processes and applied discipline technology to provide by the bye and accurate study to those involved in supply chain management. The project accusing was to increase company profitability by reducing speech rhythm times and operating costs and increase customer (distributor) satisfaction.

The mailboat vendor used for this project was the German company, Systems Applications & Products (SAP), 1 that provided the monetary and materials planning software modules. The SAP planning software became Coors debauch configurator software that takes distributor demand forecasts and the production record and creates a shipping s chedule for the following week. The followin! g major(ip) supply chain problems were corrected by this CIL project: 1. skirmish seasonal demand, 2. contact demand surges from sales promotions, 3. supporting the origin of more than three new brands each year, 4. alter routine customer (distributor) rates, 5. filling rush orders, and 6. moving...If you want to get a entire essay, order it on our website: OrderEssay.net

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