Tiger Balm

1.0 The Brand Story and its Historical Context tiger assuage is one(a) of the crosss in the healthc be sector affiliate to Haw comparison Corporation Ltd., a company which been listed on the Singapore wear round Ltd since 1969. The companys main business in health care and waste products promotes healthy lifestyles through health products, pharmaceuticals, dietary supplements, and amateurish centres much(prenominal) as oceanariums and bowling facilities. Other than healthcare and empty products, the company has interests in investment properties; managing its own pertinacious-term and short investments in securities. The companys primary corporate dodging is to dramatize its main healthcare and leisure businesses through a serial of products extensions under its own established brands. Forming strategic alliances with abroad partners in different key markets and venturing into new developments areas. tiger cream has a range of products under the brand nam e tiger, such as Tiger fulsomeness Soft, Tiger unction phrase annoy and Tiger emollient muscle spray. These ranges of products extensions are employ throughout the world soothe away aches and pains. Tiger Balm is a heritage brand with a long brand history which now sold in more than than century countries and is used by millions of consumers. (Refer to Appendix 1.

1) This herbal light rub ointment remedy is indeed an Asian brand, as it was organism passed down through the generations with its origin in the regal courts of China, whose emperors postulate relief from aches, pains, and a variety of other ailments. An imperial byssus court herbalist by the name, Aw Chu Kin, who le ft China in 1870s for Rangoon Burma to set u! p his own medical shop, is the developer. Tiger Balm started with a small red coloured tin tin, which sens be hold by a person in their hand. The ingredient of the balm is practiceted from ancient Chinese herbs, (original formula which contained tiger bone), has been well-known for more than a century in the Tiger Balm trademark. The developer, Aw...If you want to get a replete essay, enounce it on our website: OrderEssay.net

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